Michi
If you were in New York City in the spring of 2010 and were working out all the time, you might have run into the most fashionable Canadian fitness buff in town, Michelle Watson. The designer had just left a job creating sportswear for Ralph Laurenshe’d already designed for Donna Karan and Kate Spade since arriving in NYC in 2004 to study fashionand was now testing out her own line, Michi. “I wanted to make stuff that was more creative. It’s hard to do that with a big company,” says Watson.After testing her custom-designed pieces during dance, yoga and martial arts classes, she came out with a small line that focused on undergarments. No one, she felt, was making a bra that was comfortable and looked great, yet still offered good support and shape. Watson and her sexy products got media attention right away, even before the collection hit stores in Canada. “I was lucky. I didn’t have time to do any public relations, but bloggers and the media found me through my website,” she says. That summer, Watson decided to move back to Toronto, where she now manufactures her line of clothing. She rents office space in one of the factories where her clothing is made, partly so that she can help the sewers handle the intricate use of lace and mesh on the pieces.These days, the line includes superhero and lingerie-inspired leggings, jackets, bras, and tops. To Watson, it’s the combination of design, detail and fabric that makes the pieces work outside of the gym, too. She says: “When you wear Michi on an airplane to be comfortable, it looks like you dressed up for your flight.”Next: 5 Canadian Sports Bras for Bigger Busts
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