Titika
When Toronto-based personal trainer Susan Bosley wanted a thin-strapped workout top with a built-in bra, she suggested it to her favourite brand, Titika Active Couture. As one of the company’s so-called “advocates,” she offers feedback and promotes the line. A few months later, the Susan Tank was for sale in Titika’s retail and online stores.Fast, flexible and fun: That’s what this Toronto-based brand is about. Titika’s owner, Eileen Zhang, first started working with Courtney Brooke, while both were studying fashion business at George Brown College. Upon graduating in 2009, Zhang decided to do an athletic-wear line, and Brooke soon came on board to handle marketing and branding. The name came from Zhang’s son, William, who, one day, was dancing and singing “Ti-ti-ka! Ti-ti-ka!” She hoped the brand would have that much zest and energy.Zhang had products ready and in a few studios that same year. A location soon became available in Toronto’s Beach neighbourhood, and she decided to open her own storefront. Zhang reached out to contacts in her native Hong Kong to set up a small factory there, which allows her to retain control over the manufacturing process. The company releases new items every few weeks. A capri pant may appear one week with additional lace or a ruffle on the bottom; a hoodie may get a different treatment from month to month with different fabrics.Along with a brisk online business, the company operates three stores in Ontario.(Related: 6 Of The Most Soothing Yoga Poses To Help You Sleep Better)